- AI Business Insights
- Posts
- The 20-step AI tool ladder
The 20-step AI tool ladder
You built the roof first
Picture the cycle. You find a shiny new AI tool on Monday, forget it by Wednesday, and grab three more by Friday. Six months later you are staring at a pile of subscriptions wondering why nothing about how you actually work has changed.
I have lived that exact loop, and I would bet you have too. So when a LinkedIn creator posted a clean order for adopting AI tools, built like a foundation instead of a random pile of apps, I read it twice. It named the thing I had been doing wrong without realizing it.
The ones showing up in LLMs convert 3× better than Google
They optimized for LLMs, not just Google.
FAQs. Comparison pages. Transparent pricing. LinkedIn presence. These aren't vanity plays. They're what gets you cited in ChatGPT, Gemini, and Claude when your buyers are researching, your investors are looking, and your future hires are deciding where to work.
Download the free AEO Playbook for Startups from HubSpot and get the exact checklist. Five minutes to read.
*Ad
The uncomfortable part: most of us pick tools at random
The creator's core point is blunt. Founders and builders grab fifteen apps in a week with no system and no sequencing, just chaos with a ChatGPT subscription sitting on top. Then they wonder why AI never changed how they operate.
Their line stuck with me:
You built the roof before the foundation.
The people who get real leverage, the ones who ship more and close more, did not start with fancy automation. They started with the basics and climbed. So the creator mapped the whole climb out: twenty steps across four tiers, built from the bottom up. Here is the ladder.
Tier 1: Foundation, steps 1 to 5
This is where everything starts, and the author is firm that you do not skip it. Every layer above leans on these.
LLMs. ChatGPT, Claude, Gemini, Copilot, Grok, Mistral.
AI workspace and productivity. Notion, ClickUp, Asana, Monday.
AI writing. Grammarly, QuillBot.
AI image generation. Midjourney, Ideogram, GPT Image.
AI video generation. Runway, Kling, Hailuo, Luma, Sora.
The logic is simple. If you cannot hold a real conversation with an LLM or organize your work inside an AI workspace, every tool above this point just adds noise. Master the base first.
Tier 2: Content and productivity, steps 6 to 10
Once the foundation holds, you move into the tools that multiply your daily output.
AI content generation. Jasper, Writesonic.
AI meeting assistance. Fireflies, Otter, Fathom.
AI video editing. VEED, Opus, Descript.
AI analysis. Rows, Julius, Quadratic.
AI presentations. Gamma, Decktopus.
The author argues that if you are a solo operator or a small team, this tier alone changes your output. That is the most relatable part of the whole map for me. These are the tools that quietly hand you back hours every week.
Say user_id. Get user_id.
Wispr Flow recognizes variable names, file references, and framework syntax mid-dictation. Speak your prompt, get developer-ready text for GitHub, Jira, or your editor. No mangled syntax. Ever.
*Ad
Tier 3: Business systems, steps 11 to 15
Now it gets serious. The creator runs an AI startup and says they would not operate the same way without most of these.
AI websites. Softr, Webflow, 10Web, Dora, Wegic.
AI customer support. Chatsimple, Dante.
AI newsletters. Beehiiv.
AI email management. Gemini for Gmail, Superhuman.
AI social media growth. Taplio, Tweet Hunter, Later, VidIQ.
Catch the shift here. Tiers 1 and 2 make you faster. This tier makes your business run. You are no longer just speeding up tasks, you are putting systems in place that work while you sleep.
Tier 4: Automation and build, steps 16 to 20
The top of the ladder, and the creator calls it the spot where compounding really happens.
AI for sales. HubSpot Breeze.
AI for marketing operations. HubSpot Breeze.
AI for customer service operations. HubSpot Breeze.
AI for workflow automation. n8n, Zapier, Make.
AI for software development. Cursor, Windsurf, Devin, Bolt, Lovable.
The advice is clean: automate the boring, build the hard stuff. You only reach this tier with confidence once the layers below are humming. Try to start here and you are building the roof first all over again.
Everything is coming into focus.
Join beehiiv live on July 16th at 1PM ET for a first look at the future of audience-led business.
This isn’t just another feature launch (though there will be plenty of those). It’s a look at a more connected future for creators and brands that are tired of juggling disconnected tools, platforms, and data.
If you care about building an audience online, this is worth your time.
*Ad
Why the order matters more than the tools
Here is the part that stuck with me hardest. The founders who get this early stop thinking about individual AI tools. They start thinking in systems.
That shift, from "which app should I buy" to "where does this fit in my stack", is the actual unlock. The roadmap is not really a shopping list. It is a way to stop treating AI like a slot machine.
A few practical ways to put it to work:
Find your current rung. Be honest about where you actually sit, not where you wish you were.
Master one tier before climbing. Do not touch automation if you have not nailed the basics.
Pick one tool per step. You do not need all of them, just one that fits your workflow.
Share it with your team. Everyone climbing in the same order beats everyone wandering off in different directions.
Where I would start tonight
What I love about this breakdown is how it turns AI overwhelm into a simple climb. No more random downloads, no more chaos with a subscription on top. Just a clear path from your first LLM chat all the way to building your own software.
So I did the honest thing and found my own rung. I am solid on Tier 1 and most of Tier 2, shaky on Tier 3, and nowhere near Tier 4. That gap is not a failure, it is a map of what to learn next instead of what to buy next.
Do the same tonight. Open the list, point at the exact step where you stop feeling confident, and pick the one tool you will actually master before you allow yourself to add another. Then ask the question the creator left us with: where are you sitting right now on this ladder?



