Reddit Finds Real Needs

Find Untapped Customer Needs on Reddit

September 28, 2025

You’re probably using the wrong tools to find out what people in your niche actually want.

We all turn to Google for information or ChatGPT to get a task done, but it often feels like we’re just guessing what our audience’s real problems are. Then I saw a post from this industry pro that laid out a mind-blowingly simple strategy for finding unfiltered customer needs.

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The mind behind it argues that we are all sleeping on the most powerful tool for discovering what people truly want: Reddit!

It’s a treasure trove of frustrations, limitations, and ideas if you know how to look. The creator shared a brilliant framework for using it, and it’s something you can start doing today.

Here’s the core of the method:

The Simple 3-Step Process

The author’s technique is incredibly straightforward. Just go to Reddit, type your niche into the search bar, and filter the results by “Top” from the last week or month. This immediately surfaces the most pressing conversations and biggest pain points people are discussing.

The Right Tool for the Right Job

This contributor made an awesome distinction. Google is for indexing existing information, and ChatGPT is for executing a command. But Reddit is where you go to discover human needs. It’s where people go to vent, ask for help, and share their unfiltered frustrations: a goldmine for any creator or business.

Focus on Frustration, Not Keywords

The innovator’s key point is to stop looking for keywords and start looking for problems. You’ll find comments like, “I wish this tool did X,” or “Does anyone know how to solve Y?” These are the exact insights that lead to amazing content, products, and services.

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Other awesome AI guides you may enjoy

I was blown away by this simple shift in perspective. The way the original poster contrasted the different platforms was super insightful.

Check out the full post to see the expert’s complete breakdown of which tool to use for which task.

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