My tidy AI setup was the problem

I mistook a tidy setup for a working one

In partnership with

I used to believe that a neat AI setup was a productive one. Folders inside folders. A prompt library I babied for weeks. A thirty-one page prompting guide I swore I would memorize one day. Then I came across a post from a LinkedIn creator that stopped me cold, and the whole argument was that all of that organizing is quietly slowing me down. The author lays out twenty things to delete and only six things worth keeping, and honestly, I felt personally called out.

What I like about it is how practical it is. This is not theory. It is a cleanup checklist plus a tiny set of habits that do the heavy lifting. Let me walk you through what the original poster shared.

How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

*Ad

The delete list is longer than you want it to be

The point here is simple. Most of what we save is clutter we never touch. It creates the feeling of progress without any of the actual work.

So, out it goes. The prompt library you never open. The forty skills you used exactly once. Every connector you added just in case. The long prompting guide you saved and never read. The hacks you screenshot and never run. The screenshots you collect instead of simply using Claude. The second subscription you forgot you are paying for. The folders inside folders inside folders.

And then the rest of it. The perfect setup you still have not started. The chat history you will go back and read someday. The tutorial saved at three percent watched. The custom style you built and never switched on. The project you created, used once, and abandoned. Global instructions so long that Claude ignores half of them. Thinking set to high just to ask about the weather. The six connectors when you only ever use one. Skills that overlap with other skills. The organized folder you never opened. Screenshots of other people's prompts. The plugin pack you installed for a single task.

Every one of those gives you the illusion of being set up, and the creator's take is that the illusion is the trap. You feel ready, so you never actually start.

One file beats every template you ever collected

This is the part that got me. The mind behind the post trims everything down to one file and five habits, and each one carries real weight.

The file is a single markdown document about you. Your role, your tone, your non-negotiables. Claude reads it once and stops sounding like generic Claude. The author's claim is bold, that this one file beats every saved prompt template you have ever collected, and I think they are right, because context beats clever wording almost every time.

Two Minutes to Know What Slow Billing Is Costing You

Most SaaS finance teams know their billing process is slow.Most SaaS finance teams know their billing process is slow. Few know what it's costing them.

The Tabs Billing Lag Calculator puts a dollar figure on it in two minutes — benchmarked against top SaaS companies.

*Ad

The five habits doing the actual work

Give Claude the goal, not the steps. This is the mistake the original poster nails. When you say write the email in four short paragraphs, friendly, no bullet points, you are doing the model's job for it. Say something closer to reply to this so they say yes, and let it think. Their line stuck with me: the more you micromanage, the dumber the output.

Make it ask you questions first. This is my favorite tip in the whole post. Add one line, before you answer, ask me questions, and now the model interviews you instead of guessing. As the creator puts it, you do not actually know how to prompt, but it does. Let it pull the context out of you.

Never trust the first answer. The move here is dead simple. Reply with what is wrong with this, now fix it. Claude critiquing Claude beats Claude on the first try. Treat the first draft as a draft rather than the answer.

Start a fresh chat every time. A forty message thread drags all thirty-nine old messages into every new reply, which is exactly why it turns slow, forgetful, and generic. New task, new chat. It is faster and it is sharper.

Hand it the hardest task you have. This one flips how most people work. We give the AI the easy five minute jobs and keep the hard stuff for ourselves, which is backwards. Give it the messy spreadsheet, the dense report, the thing you have been avoiding. That is where it saves you an afternoon instead of thirty seconds.

The best voice models, now with full orchestration. Build real-time voice and chat agents on one low-latency stack: any LLM, your tools and knowledge, testing, Guardrails, and omnichannel deployment.

*Ad

What I am deleting tonight

What I appreciate about this approach is the mindset shift underneath it. Organizing feels like work, but a lot of the time it is avoidance wearing better clothes. The real leverage is not in your folder structure. It is in one file that carries your context and a handful of habits that let the model actually think.

If you have been tweaking your setup for weeks and still not shipping, treat this as your permission slip to delete most of it. One file. Five habits. Zero folders.

Tonight, open a blank document, write half a page about your role, your tone, and the things you refuse to compromise on, and point Claude at it. Then give it the task you have been putting off all week.