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- AI SEO 101
Forget everything you thought you knew about traditional SEO.
The game isn’t over; it’s just being played on a completely new field, thanks to generative AI.
I just stumbled upon a fantastic guide from an industry pro that perfectly explains this shift and how to get ahead of it!
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The core idea is something the post’s author calls “AI SEO.” It’s no longer just about ranking #1 on a search results page. It’s about optimizing your content to be directly cited, featured, or recommended by AI engines like ChatGPT, Perplexity, and Google’s AI Overviews. You’re not just aiming for a click; you’re aiming to become the source of the AI’s answer.
So, how do you do it? The creator laid out a brilliant framework, and I think these key takeaways are huge:
Be the Undeniable Expert. AI prioritizes trust above all. This means going deep on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) with first-hand knowledge and real data. The person who shared it stresses publishing under verified authors, not anonymously. It’s also about building brand presence through mentions on social media, Reddit, and forums, not just backlinks. As the expert puts it, AI values “who is talked about.”
Structure for Machines, Not Just Humans. Your content needs to be incredibly easy for AI to parse and summarize. This contributor recommends using super clear headings, lists, tables, and structured data like FAQ and How-To schema. One of the best tips is to adopt an “answer first” logic. Put the direct answer or solution right at the top, then expand on it. This makes your content the perfect snippet for an AI to grab.
Stay Fresh and Connected. Outdated content is a credibility killer. This innovator highlights the importance of regularly updating your key pages to ensure facts are correct and information is current. You also signal authority by linking out to trustworthy sources like academic studies or government sites. This shows the AI that your content is well-researched and part of the broader expert conversation.
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Other awesome AI guides you may enjoy
Credit to Adam Biddlecombe
This is a massive shift in how we need to approach content strategy.
The original post goes way deeper and even includes a helpful infographic breaking down all the factors. You have to check it out for the full strategy.
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